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The Power of Questions: Coaching Session on Custom Hair Extensions

An Interview with Cheyenne Strametz

Check out this video interview with Cheyenne as we discuss how utilizing custom extensions can expand your business financially, grow your client base, and meet a wider variety of needs within hair thinning and loss. And remember, never stop asking questions!


In this video interview, you’ll learn:

  • How custom extensions can become an important tool for your hair thinning and loss business
  • The timeline for ordering and receiving a custom made hair piece
  • The difference in cost between a pre-custom and custom hair piece
  • How custom hair extensions can expand your business and your clientele
  • How to stay competitive in today’s hair loss market when it comes to professionalism, products and price
  • How payment plans can alleviate the burden of cost for your clients without having to lower the cost of your goods and services
  • The power of selling a design vs. selling a product

John Updike, an American novelist, poet and critic once said, “You cannot help but learn more as you take the world into your hands. Take it up reverently, for it is an old piece of clay, with millions of thumbprints on it.” I love this quote because it speaks to the truth that we are all learning each and every day while simultaneously teaching and molding those around us.

Why do I bring up the value of continually learning? Well, because even the experts ask questions! I recently received an amazing question from Cheyenne Strametz, one of our coaches at Hair Loss University, and it brought the biggest smile to my face. The fact that Cheyenne is still asking questions shows that she is still growing and striving to improve herself and her hair thinning & loss business. In this industry, you can never stop learning, and one of the easiest doors to learning is asking questions!

I’ve shared Cheyenne’s story with you before, but in case you are not familiar with it, I met Cheyenne about 2 years ago at the Hair+ Summit. Cheyenne is a master colorist based out of California, and over the last couple of years she has expanded her services to meet the needs of clients experiencing hair thinning and loss. Her expertise is continually expanding in her specific niche – extensions.

As her business and clientele continue to grow, she has discovered a need for extensions for curly hair. Up until this point, Cheyenne has had to turn clients away seeking curly extensions because the vendor she typically uses does not sell this type of product. Although this is not a very common request, I’m so glad Cheyenne brought it up. Is there a way to provide quality extensions for clients with curly hair? YES!