An Interview with The “Video Twins”, Dean and Burman
Check out this video interview to get to know the Video Twins for yourself as we discuss the power of video and some of the technical tips that can help YOU produce beautiful videos. You may be thinking, “I don’t have the time or resources to get into this,” or “I don’t look good in front of a camera.” Have no fear. Video production can be simple, and it all boils down to two things: telling your story and planning ahead. I hope you’ll take a look!
View The “7 Steps to Making The Perfect Piece To Camera”
It’s no secret that our world is changing. Before 1983 and the invention of the internet, news was limited to print, television, and good ol’ fashioned phone calls. People got their news updates daily, or even weekly. Man, how times have changed!
Now we have news and information right at our fingertips. We can find stories and headlines almost immediately with a quick search thanks to the world wide web. And then, in 2004, things changed AGAIN with the explosion of Facebook. News became personal as everyone became their own newscaster telling their story through posts and photos.
Well, social media has continued to evolve, and Facebook isn’t the only social media platform out there that can be used to share news and information effectively. One of the newest communication trends is the use of videos. As you scroll through your newsfeed, you’ve probably noticed that individuals and businesses are using videos more and more. It is projected that more than 80% of all Internet traffic will be video by the year 2021.
So, what does that mean for you, the salon professional? It’s time for you to get in the game and learn how to utilize videos to tell your story and market your business. According to the marketing and sales experts at Aberdeen, companies who use video marketing get 66% more leads per year. Have I convinced you yet? It will be worth your while to incorporate video into your marketing strategy.
That’s where the Video Twins come into play. Dean and Burman, aka the Video Twins, started their own video production company that aims to help people take their video production skills to the next level. Both of these guys started out in the television world, one specializing in commercials and the other in television shows and news. These two know their stuff!
I have learned so much from Dean and Burman, and I wish the same for you. They have two courses available: PTC 101: The 7 Steps to Producing the Perfect Piece to Camera and B-Roll 101. You can learn more about these courses and subscribe to the Video Twins mailing list by visiting their website by clicking here.
– Jeffrey Paul, Founder of Hair Loss University
**BONUS **
Click here to learn the 7 Steps to Making The Perfect Piece To Camera from the Video Twins!